Losing interest in traditional books clubs has revived. There are readers who still rely on traditional writers, but modern generation looks for new releases and great reads. The trend of online reading has emerged in modern era of technology, but guaranteed great read is not possible on online platforms. The great reads are not usually available online during the initial release, but this causes frustration to an enthusiastic reader. The concept of book clubs was introduced long time back to guarantee their members a great read immediately on release, but online reading dominated this concept for some time.
Book of the Month Club has not lost its charm
The importance of books club cannot be denied. This is true that Book of the Month Club was a great place for avid readers, but online reading practice made members’ shift to online platforms. Book of the Month Club has not lost its charm after a setback for a certain period. This is what John Lippmann; its present CEO feels. Book of the Month members can count on more than just a list of titles at each month. This legendary book club has emerged in its new profile.
Lippmann created new BOTM profile
The new profile of Book of the Month is due to the earnest and dedicated efforts of John Lippmann, who always made attempts to please the Club’s members. Lippmann is not against online technology and online reading practice. He himself is an avid reader and user of internet technology as he has been known to follow comments on social media. He has developed site of the Club for members. He guarantees free replacements to any member not pleased with a recent book. Thus, he has been successful in building a big network of new members.
How to take advantage of BOTM
You can take benefits of remake that John Lippman made in Book of the Month Club, by sign up on its site, and enjoy your favorite read without waiting for its arrival on the bookstall.