The Book of the month club comes with the vision of the CEO John Lippmann who has acquired the parent company known as the Bookspan in the year 2012 and has taken the initiative to develop a completely new and different business which would create an appeal in the mind of readers who are concerned about buying books online.
It is vital to accomplish the goal and so Lippmann has approached and moved the members who are now receiving the mail order catalogue to the Literary Guild Club of Bookspan. It is really necessary to build up a completely new BOMC that is feasible and would be possibly online. The main aim is to generate potential customers and gain membership plan from them through different social media channels.
Showing interest on the parent company
John Lippmann had sold the Evergreen to the BMG Rights management which is the division of Bertelsmann. John also involved into other entrepreneurial and deals with the objective driven company. As an investor who owns the business would take the initiative to generate profits from the business and create interest among public over time.
Struggling to establish book club
According to John books is the first love who has acquired the parent company. It is really interesting in taking the things which had helped to learn the music business and then apply to the books. John Lippman took a lot of trouble and has undergone different things to establish the company.
The project was certainly a challenging task. It is really an interesting idea to come up with complete innovation in space. Amazon is quite a good place which will help to discover through different ways. It is the best opportunity to renew the Book of the Month in a way that can turn out to be highly relevant.